Archive for June, 2011
Mobile Marketing For Restaurants
Optimize Your Restaurant For The Mobile Web
When you use this mobile optimized website system to manage reservations, build customer lists and perform additional marketing through either SMS (text messaging) or by email, your restaurant will have just stepped ahead of all the other restaurants in your area – by a country mile.
More people search the web today using mobile devices than with traditional computers and that number is going to grow exponentially in the next 18 months meaning that your market is moving this way as well.
You are going to want to be there to meet them before your competitors are!
Now, smart phones like the one seen on the left come with the ability to scan static print codes such as QR codes placed inside your advertising which takes their owners to your mobile website where you can sell them your products and services.
This system has a built in easy to use QR code generator and combines it with an awesome set of marketing features ready for you to use for increasing your business.
Here is what you get with this system:
- An exclusive online admin area where you can create and manage unlimited print or online ad campaigns
- QR code generator that allows you to create a QR code for and attach it to a campaign with a few easy steps
- A QR code overlay generator that will allow you to overlay your QR codes onto existing graphics from your hard drive so it is easy to create business card, postcard, flyer or newspaper ads with ease
- Full reporting that shows the ad campaign media type, the amount of scans per day, the amount of reservations per day and shows changes in the campaigns over time plus the campaigns are listed together so you can easily compare results to see instantly which campaigns are working to bring you a return on your ad investment
- You can add photos and details about your business to an “About” page with a built in page editor that makes it easy to do with just a few clicks of your mouse
- It allows you to enter the physical location of your restaurant or the locations of unlimited locations if you own a chain and then you can create and manage ad campaigns for each of them
- It allows visitors to get instant step by step directions to your location by simply typing in their present location
- It collects and adds each person’s name, email address and mobile phone number to your client list so that it can be used for current reservations and also for future promotional purposes
- It automatically allows people to opt-out of your future mailings with one click of their mouse so that you never receive spam complaints
- It allows you to set up a complete day by day menu from Monday through Sunday that includes adding details for starters, main course, dessert, drinks or special offers for each individual day and allows posting of coupons as well. Then it tracks the downloads of the coupons for you so you can see how effective they are
- It allows visitors to request a reservation from their phone that includes all the details required
- It allows the prospect to choose to receive your reply by text message or by email
- It allows you to approve or decline the reservation with one click and then sends the appropriate text message or email immediately that includes all the required info
- It allows you to send out an automated reminder by text message or by email so that people don’t forget their reservations. These messages are sent to everyone you choose at once with only one click by you
- It allows you or staff members to receive the reservation notices right to your mobile phone so that no one has to monitor a computer because as soon as a request comes in, your phone rings and you can manage it in real time
- You can view reservation reports such as all approved reservations that show customer names, contact details, your location which is important if you manage more than one restaurant, number of guests, preferred time, the date and the reservation status
- You can call up a list of people dining today to aid in planning for staff and food requirements etc.
- You can send marketing messages to any or all selected and opted in customers by text message or email with just a few clicks
- You can select customers and immediately send them a feedback survey by text message or email
- There are other useful reports you can generate such as a list of last week’s reservations, this month’s reservations or even just all reservations so that you can use them in planning or marketing
- It allows you to easily edit all the message templates based on the specifics related to your location for any given time or purpose for example, the marketing message can be edited to reflect your current specials just prior to sending it out to all your chosen recipients – powerful!
- There is more but this is a good overview of what this system can do for your restaurant.
I have uploaded a sample restaurant site here – feel free to check it out by scanning the QR code to the left with your smart phone or just visit the site online by clicking here and placing the QR code ID# into the box.
Make a reservation and, once I approve it, you will get a confirmation message.
This system can be added to your existing online presence or set up as a stand alone system.
This is an amazing system and I am currently offering a 35% discount to the first 10 people to take me up on the offer to install it for their business.
To get more information or request an install, please open a support ticket at my helpdesk here.