Diamex Design

Archive for the ‘Web Design’ Category

 If you intend to market your business on the web, don’t hire a web designer!

 What you need is an internet marketing company that can position your business online to attract the most targeted traffic and sales possible.

 Your customers are looking for products and services related to your niche market that will fill their needs, wants and desires. That is the bottom line.

 Here is how a typical transaction unfolds online:

1. Everything online begins with a search based on a word or phrase related to what the prospect is looking for.
2. Then, using Google as an example, a page of search results is compiled and presented to the prospect.
3. 70% or more of the people landing on that page will choose the website that appears at the top of the results.
4. 10 – 20% of the remaining people choose the second result leaving just 10 – 20% of all remaining traffic as a result of choosing another site listed on the first page. It is rare that anyone searches page two or beyond.
5. If the site succeeds in delivering what the prospect was searching for, the site owner has a good chance of turning that visitor into a paying customer.

 So let’s evaluate that process in view of hiring a designer to create your site versus an internet marketer.

1. A designer will go into great detail creating a site that will be visually attractive to visitors when they arrive but mainly, they will make it attractive to you because, after all, you are the customer they are trying to please.
2. An internet marketer, on the other hand, will develop the site based on what products and services you offer and more importantly, what people are actually searching for when trying to find what you sell.
3. A designer may ask you to supply the keywords that you would like the site to be found for and then many times will paste those terms into the meta tags of every page on the site.

   An internet marketer (as an expert) would inform you of the most searched for terms related to your products and services and ensure that there were pages developed precisely for each of those terms. Then would suggest a campaign of “Off Site” techniques that would ensure that your pages were ranked highly for those terms.

4. A designer would likely work under a contract that promised specific details about the site, it’s functionality, it’s navigation and it’s appearance. They would agree to a timeline to deliver said site and then leave you to make money from the site.

   An internet marketer would present a marketing plan that would act as a roadmap to ensure the site was gaining a return on your investment to put it into simple terms.

 There isn’t any magic bullet that will get your site with it’s products and services in front of a market that is hungry to buy from you and anyone that has been in business for more that a day knows that.

 Internet marketing is a skill that can mean the difference between your success and failure.

 Don’t make the mistake of hiring a designer when what you really need is an internet marketer!

 Vince Courtney Online is an example of an internet marketing company that specializes in getting top rankings in search results and leveraging social media to market your business.